Privacy Policy
Last updated: September 2026. This page describes, in plain language, exactly what this site does and does not do with your data.
Who we are
HeatPumpWise is written and operated by Jaime Jorques Moratalla, who built the site to give homeowners straight information about heat pumps. It is an independent publication: we do not sell, install or service equipment, and no manufacturer pays for coverage or placement.
Contact for any question in this policy, including data requests: jaumejorques50@gmail.com.
What we collect
We do not ask you to create an account, and we do not collect names, addresses or payment details.
- Advertising data. This site shows ads through Google AdSense, which may set cookies in your browser. This is the main way third-party data is collected here, and it only happens after you consent.
- Search performance data. We use Google Search Console, which reports in aggregate which search queries lead people here and how the pages rank. It sets no cookie on this site and identifies no individual visitor.
- Tag management. Google Tag Manager is installed to manage the advertising tag described above.
- Forms. The quote and newsletter forms on this site do not currently transmit or store anything you type into them. If that changes, this page will be updated before it does.
Cookies and advertising
Third party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and other sites on the internet.
Advertising and analytics storage are set to denied by default on this site through Google Consent Mode. Nothing non-essential is stored until you accept through the consent banner, and that choice is remembered in a single cookie so we do not ask again on every page.
You may opt out of personalised advertising at any time through Google Ads Settings, or opt out of third party vendors’ use of cookies at aboutads.info.
Affiliate links
This site currently uses none. Every outbound link here points to a primary source — a government agency, a standards body such as AHRI or ACCA, or a manufacturer’s own service documentation. We earn nothing when you click them. If that ever changes, the affected links will be labelled and this section rewritten first.
Your rights
You may request access to, correction of, or deletion of any personal data associated with you by emailing jaumejorques50@gmail.com. Because we hold no account or contact database, in most cases the answer will be that there is nothing on file.
For advertising data held by Google rather than by us, the opt-out links in the previous section are the direct route.
Children
This site is not directed at children under 13 and we do not knowingly collect data from them.
Changes
Any change to this policy is posted on this page with an updated date. Substantive changes to what is collected will be made here before they take effect on the site.